search query: @author McLaughlin, E. W. / total: 2
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| Author: | Rao, V. R. McLaughlin, E. W. |
| Title: | Modeling the decision to add new products by channel intermediaries. |
| Journal: | Journal of Marketing
1989 : MAR, VOL. 53:1, p. 81-88 |
| Index terms: | DECISION MODELS NEW PRODUCTS DISTRIBUTION CHANNELS |
| Language: | eng |
| Abstract: |
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