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| Author: | Gorman, L. |
| Title: | Corporate culture. |
| Journal: | Management Decision
1989 : VOL. 27:1, p. 14-19 |
| Index terms: | CORPORATE CULTURE ORGANIZATIONAL CHANGE STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | The concept of corporate culture is defined referring to the underground nature of culture. Culture is composed of: values and assumptions which prescribe what is important; beliefs on how things work; behavioural norms. Important organizational issues and problems are connected with corporate culture. Managers should be aware of culture, they have to be able to manage it. A shared culture contributes greatly to company success. Three dimensions and four functions of culture are discussed. A lot of cultural indicators are listed and analyzed: stories, symbols, hero myths, taboos, rites etc. Some means and ways of cultural change are highlighted. |
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