search query: @author Allen, M. G. / total: 2
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| Author: | Allen, M. G. |
| Title: | Competitive confrontation in consumer services. |
| Journal: | Planning Review
1989 : JAN/FEB, VOL. 17:1, p. 4-9, 46 |
| Index terms: | SERVICE MANAGEMENT CORPORATE STRATEGY SERVICE INDUSTRIES |
| Language: | eng |
| Abstract: | Views of a consultant on competitive confrontation in the consumer service business, related to service investment that matches customer needs, service value, the service-intensive segment and the innovation of service extensions. 4 strategies for designing service business. Achieving operational superiority and the management needed. Six Exhibits illustrate the study. |
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