search query: @author Sanderson, R. H. / total: 2
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| Author: | Sanderson, R. H. Brodie, R. J. Woodside, A. G. |
| Title: | Measuring channel sensitivities to new industrial service designs: managerial implications. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:4, p. 50-59 |
| Index terms: | MARKETING CHANNELS CONSUMER ATTITUDES CONSUMER SATISFACTION MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
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