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Author: | Bode, B. Koerts, J. Thurik, A. R. |
Title: | On the measurement of retail marketing mix effects in the presence of different economic regimes. |
Journal: | International Journal of Research in Marketing
1988 : VOL. 5:2, p. 107-123 |
Index terms: | RETAILING MARKETING MIX |
Language: | eng |
Abstract: |
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