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Author:Abad, P.L.
Title:A hierarchical optimal control model co-ordination of function decisions in a firm
Journal:European Journal of Operational Research
1987 : OCT, VOL. 32:1, p.62-75
Index terms:DECISION MAKING
DECISION ANALYSIS
MULTIPLE CRITERIA DECISION MAKING
Language:eng
Abstract:An optimal control model of a joint finance-marketing-production system is formulated. Using the model as a reference point, a decentralized procedure for coordinating finance, marketing, and production decisions is designated. The procedure appears to have two characteristics: a discontinuous discount interest rate and a time-varying transfer price between marketing and production functions. An example is presented to illustrate the procedure. Sequential planning of marketing-production and finance decisions is considered. Resultant marketing-production subsystem model is described.
SCIMA record nr: 68385
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