search query: @author Behaeghel, J. / total: 2
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| Author: | Behaeghel, J. |
| Title: | A corporate identity ...to be identified |
| Journal: | Annales de Sciences Economiques Appliquees
1986 : VOL. 2:1, p.91-106 |
| Index terms: | CORPORATE IMAGE |
| Language: | eng |
| Abstract: | To be or not to be identified is probably one of the most important questions to be considered by any corporation. Whether it concerns a product or a service,each company has an essential objective to make itself known and recognized as a quality producer, deserving confidence. To reach this aim firms have to develop and carry out identity programs consisting of 6 key elements: history,philosophy of the firm,personality,visual strategy,total communication,design discipline. It is important to make constantly the necessary investment into the corporation identity which is definitely one of the key assets of a firm. |
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