search query: @author Yoshino, M. Y. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Yip, G. S. Loewe, P. M. Yoshino, M. Y. |
| Title: | How to take your company to the global market. |
| Journal: | Columbia Journal of World Business
1988 : WINTER, VOL. 23:4, p. 37-48 |
| Index terms: | CORPORATE STRATEGY MARKETS INTERNATIONAL BUSINESS |
| Language: | eng |
| Abstract: | Deciding how to deal with the globalization of markets poses tough issues and choices for managers. There are both external business forces and internal factors to consider. External business forces revolve around the interaction of industry drivers of globalization and the different ways in which a business can be global. Understanding this interaction is key to formulating the right global strategy. Internal organizational factors play a major role in determining how well a company can implement global strategy. A systematic approach is given to developing and implementing a global strategy. |
« previous | next »
SCIMA