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| Author: | Gaillard, J. M. |
| Title: | Le cycle de vie d'un projet d'innovation technologique : impacts sur les etudes marketing amonts. |
| Journal: | Gestion 2000
1989 : VOL. 5:4, p. 141-165 |
| Index terms: | TECHNOLOGICAL INNOVATION PROJECT MANAGEMENT MARKETING RESEARCH |
| Language: | fre |
| Abstract: | The real understanding of the development project should help to adapt marketing studies to the project development stage. Moreover, the type of project (relatively long project: PUSH; very short project: PULL) is another element to take into account as far as it influences its development process and hence determines the type of market study to conduct. |
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