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| Author: | Dörler, H. Rufer, D. Stecher, W. A. |
| Title: | Unternehmerische Innovation auf drei Ebenen. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:5, p. 40-42 |
| Index terms: | INNOVATION PRODUCT DESIGN SERVICE COMPANIES MANAGEMENT DIVERSIFICATION |
| Language: | ger |
| Abstract: | "Innovation" is still related almost automatically to "new products". But this is no longer sufficient in the struggle for competitive advantages. It is necessary to view the company itself , even its environment, as an object of entrepreneurial innovation effort. Practical experience and methodical approaches are now available for such extended philosophy. Examples of company-related innovation are presented: innovation of information systems, structural changes of the organization, intrapreneurship etc. Further examples are mentioned for innovations on the level of an industry: cooperation between two firms , mergers, joint business ventures, disinvestments, diversification. |
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