search query: @author Caballero, M. J. / total: 2
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| Author: | Caballero, M. J. Lumpkin, J. R Madden, C. S. |
| Title: | Using physical attractiveness as an advertising tool. |
| Journal: | Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 16-22 |
| Index terms: | ADVERTISING RESEARCH PSYCHOLOGY |
| Language: | eng |
| Abstract: | A field experiment was designed to measure differences in subjects' evaluative responses that result from the presence of reinforcing stimuli in the form of physical attractiveness.The experiment generated "negative" results, which show the limitation of behavioral theory. Increasing evidence indicates beauty is not a significant factor in inducing behavioral compliance. Application of the physical attractiveness stereotype in advertising must be approached with caution. |
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