search query: @author McCracken, G. / total: 2
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Author: | McCracken, G. |
Title: | Who is the celebrity endorser? Cultural foundations of the endorsement process. |
Journal: | Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 310-321 |
Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR PSYCHOLOGY |
Language: | eng |
Abstract: |
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