search query: @author Machleit, K. A. / total: 2
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| Author: | Eroglu, S. A. Machleit, K. A. |
| Title: | Effects of individual and product-specific variables on utilising country of origin as a product quality cue. |
| Journal: | International Marketing Review
1989 : VOL. 6:6, p. 27-41 |
| Index terms: | CONSUMER RESEARCH PRODUCT DIFFERENTIATION CONSUMER CHOICE |
| Language: | eng |
| Abstract: |
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