search query: @author Attenhofer, M. W. / total: 2
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| Author: | Attenhofer, M. W. |
| Title: | Erkenne Dich selbst: Schlüssel zur Stärkung der Wettbewerbsposition. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:10, p. 32-35 |
| Index terms: | CORPORATE IMAGE COMPANY PERFORMANCE COMPETITIVENESS CUSTOMERS TECHNOLOGY INDUSTRIAL ENTERPRISES |
| Language: | ger |
| Abstract: | A well-defined self-portrait, determined by means of three dimensions - customer, customer benefit and technology - constitutes the basis for improving a company's market position and competitiveness. Particularly, with the continuously increasing internationalization of business activities, this problem has to be mastered. For the purposes of self-assessment a clearly defined methodology is offered. It is shown how information gathered from the analysis of markets and customers can be used for improving a company's competitiveness. The normative character of the newly defined corporate image is emphasized. Its application to strategic planning, controlling, public relations etc. is explored. |
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