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| Author: | Hotz-Hart, B. |
| Title: | Schweizer Industrie findet Strategie von morgen. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:12, p. 31-34 |
| Index terms: | INDUSTRIES SWITZERLAND STRATEGIC PLANNING TECHNOLOGICAL INNOVATION COMPETITIVENESS INTERNATIONALIZATION |
| Language: | ger |
| Abstract: | Swiss industry is challenged by the ever-increasing competition in the international markets. There are emerging new, higher criteria of success. To meet the new challenges a number of measures are necessary: companies must get nearer to consumers (by decentralization and some other ways); to attain lower costs and higher quality new technologies are to be introduced; higher qualification standards must be employed etc. Some alternative strategies are examined: 1. early, first-to-market strategy; 2. late-to-market strategy; 3. market segmentation and specialization; 4. second-to-market or fast follower strategy. The inevitable expenditures on research and development, marketing and quality assurance are emphasized. |
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