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Author: | Arnould, E. J. |
Title: | Toward a broadened theory of preference formation and the diffusion of innovations: Cases from Zinder Province, Niger Republic. |
Journal: | Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 239-267 |
Index terms: | CONSUMER BEHAVIOUR ANTHROPOLOGY CULTURE CASE STUDIES NIGER |
Language: | eng |
Abstract: |
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