search query: @author Vardermerwe, S. / total: 2
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Author: | Vardermerwe, S. Carney, W. |
Title: | Integrating computers and marketing management. |
Journal: | European Management Journal
1988 : SPRING, VOL. 6:1, p. 10-15 |
Index terms: | PERSONAL COMPUTERS MARKETING MANAGEMENT DECISION SUPPORT SYSTEMS |
Language: | eng |
Abstract: |
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