search query: @author Lord, J. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Lord, J. Eastlack, J. Stanton, J. |
| Title: | The Bandwagon isn't Rolling Yet |
| Journal: | Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.40-42 |
| Index terms: | HEALTH FOODS SLOGANS NEW PRODUCTS |
| Language: | eng |
| Abstract: | Recently, the Food and Drug Administration /FDA/ has released labeling guidelines which are a response to the increasing attention towards advertisements that associate health benefits with certain foods. Among food marketers, there is a continuing hesitation to use health claims in their magazine advertisements. The new FDA guidelines may help to alleviate marketers' reluctance to use these claims. |
« previous | next »
SCIMA