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| Author: | Dillion, W. Mulani, N. Frederick, D. |
| Title: | On the Use of the Component Scores in the Presence of Group Structure |
| Journal: | Journal of Consumer Research
1989 : JUNE, VOL.16, p.106-112 |
| Index terms: | SAMPLING CONSUMER BEHAVIOUR INDIVIDUAL BEHAVIOUR |
| Language: | eng |
| Abstract: | Principal components analysis (PCA) is a very useful dimensionality reduction technique. Difficulties can arise in using component scores in subsequent analyses when the individuals making up the sample are not homogeneous. PCA explicitly assumes that sample of individuals is homogeneous. The implications of group structure are considered. |
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