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| Author: | Dumas, A. Whitfield, A. |
| Title: | Why Design is Difficult to Manage: A Survey of Attitudes and Practices in British Industry |
| Journal: | European Management Journal
1989 : MARCH, VOL.7, p.50-56 |
| Index terms: | DESIGN MANAGEMENT MANUFACTURING INDUSTRY SERVICE INDUSTRIES |
| Language: | eng |
| Abstract: | In recent years design has emerged as a potent economic force in both service and manufacturing sectors of Western industry. But the emerging of design has been problematic for industry.The research reported here tries to investigate current practice and attitudes towards the management of design in British industry. It involves a survey of senior managers from major British companies. |
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