search query: @author Curran, J. G. M. / total: 2
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Author: | Curran, J. G. M. Goodfellow, J. H. |
Title: | Theoretical and practical issues in the determination of market boundaries. (!Market definition) |
Journal: | European Journal of Marketing
1990 : VOL. 24:1, p. 16-28 |
Index terms: | MARKETS MARKET STRUCTURE MARKETING MANAGEMENT STRATEGIC PLANNING |
Language: | eng |
Abstract: |
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