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| Author: | Watson, P. J. Gatchel, R. J. |
| Title: | Autonomic measures of advertising. |
| Journal: | Journal of Advertising Research
1979 : JUN, VOL. 19:3, p. 15-26 |
| Index terms: | ADVERTISING EFFECTIVENESS DECISION MAKING PSYCHOLOGY |
| Language: | eng |
| Abstract: |
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