search query: @author Walther, H-P. / total: 2
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| Author: | Walther, H-P. Wahle, P. |
| Title: | Strategisches Pharma-Marketing. Chance in turbulenter Umwelt. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1990 : VOL. 12:1, p. 31-36, 38-40 |
| Index terms: | PHARMACEUTICAL INDUSTRY MARKETING STRATEGY ENVIRONMENTAL PROTECTION |
| Language: | ger |
| Abstract: |
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