search query: @author Vardermerwe, S. / total: 2
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| Author: | Vardermerwe, S. |
| Title: | From fragmentation to integration: A conceptual Pan-European marketing formula. |
| Journal: | European Management Journal
1989 : SEP, VOL. 7:3, p. 267-272 |
| Index terms: | MARKETING MARKETING STRATEGY EEC INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: |
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