search query: @author Carton-Kelly, A. / total: 2
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| Author: | Carton-Kelly, A. |
| Title: | Green shield stamp |
| Journal: | Business
1989 : DEC, p. 111-113 |
| Index terms: | SERVICE STATIONS PETROLEUM INDUSTRY CORPORATE IMAGE |
| Language: | eng |
| Abstract: | Assessment of the development of British Petroleum's logo and its corporate image. BP's 4 sectors. BP's expansion into the US. The BP shield. "Project horizon" image. Survey. Research. International marketing strategy. Colours. Choice of Green. Rebranding. Image control. The new green BP image. |
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