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| Author: | Schul, Y. Mazursky, D. |
| Title: | Conditions facilitating successful discounting in consumer decision making. |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 442-451 |
| Index terms: | CONSUMER RESEARCH DECISION MAKING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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