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| Author: | Heide, J. John, G. |
| Title: | Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships |
| Journal: | Journal of Marketing Research
1990 : FEB, VOL.27, p.24-36 |
| Index terms: | INDUSTRIAL PURCHASING MARKETING RESEARCH INVESTMENT PLANNING |
| Language: | eng |
| Abstract: | A theoretical model of industrial buyer-supplier relationships are developed that presents joint action as a key aspect of closeness. The traditional ties stress a clearly defined division of labour, the newer relationships are distinguished by more tightly integrated roles based on undertaking activities jointly. |
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