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| Author: | York, P. |
| Title: | Target practice |
| Journal: | Broadcast
1989 : AUG 25, p.23 |
| Index terms: | |
| Freeterms: | Demographics, Definitions, Marketing |
| Language: | eng |
| Abstract: | The Edinburgh TV festival examines the world of TV marketing and targeting . Targeting is usually connected with the notion of getting the demographics, and the new idea that some programmes may attract a nicer class of person than others. It means catching the right people, at the right time with the right product. |
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