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| Author: | Yau, O. H. M. Wong, T. |
| Title: | How do CPA firms perceive marketing and advertising? A Hong Kong experience. |
| Journal: | European Journal of Marketing
1990 : VOL. 24:2, p. 43-54 |
| Index terms: | ACCOUNTING PROFESSION MARKETING ADVERTISING HONG KONG |
| Language: | eng |
| Abstract: | The code of ethics of professional accountancy has restricted self-promotion, but recently restrictions have been relaxed. Historical development in the USA, UK, and Australia is reviewed, arguments are summarized. CPA firms in Hong Kong were interviewed, their attitude towards promotion, services, customers, and ethics is analyzed, results of factor analysis are presented. It is concluded that CPA firms in Hong Kong do not wish to see a relaxation of the restrictions on advertising and promotion. Possible reasons are discussed. |
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