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| Author: | Kohli, A.K. Jaworski, B.J. |
| Title: | Market orientation: the construct, research propositions, and managerial implications. |
| Journal: | Journal of Marketing
1990 : APR, VOL.54:2, p.1-18 |
| Index terms: | MARKETING CONCEPT MARKETING RESEARCH MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
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