search query: @author Cooper, M. B. / total: 2
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Author: | Germain, R. Cooper, M. B. |
Title: | How a customer mission statement affects company performance. |
Journal: | Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 47-54 |
Index terms: | AFTER-SALES SERVICE SERVICE MARKETING CORPORATE STRATEGY |
Language: | eng |
Abstract: |
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