search query: @author Krieg, P. / total: 2
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| Author: | Clancy, K. Krieg, P. |
| Title: | From 'myopic maximisation' to 'panoramic optimisation': new directions in financial services marketing and marketing research in the 1990s. |
| Journal: | Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 127-142 |
| Index terms: | MARKETING FINANCIAL INSTITUTIONS MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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