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| Author: | Speetzen, R. |
| Title: | Media mix and advertising effectiveness: an analysis of the long-term advertising effectiveness of target groups reached by different media. (!Mixed media advertising) |
| Journal: | Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152 |
| Index terms: | ADVERTISING MEDIA ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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