search query: @author Attenhofer, M. W. / total: 2
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| Author: | Attenhofer, M. W. |
| Title: | Führen mit Leitbild, Grundsätzen und Strategien. (!Strategic excellence positions) (!SEP) |
| Journal: | Management-Zeitschrift Industrielle Organisation
1990 : VOL. 59:5, p. 27-31 |
| Index terms: | CORPORATE IMAGE CORPORATE STRATEGY CORPORATE PLANNING STRATEGIC MANAGEMENT MBO |
| Language: | ger |
| Abstract: | The round-off image, goal-oriented communication of the indentity as well as the declared intentions of a company both externally and internally are decisive for its success. The clearly defined, matched formulation of the respective information for the various addresses is consequently an important part of modern company management. A comprehensive corporate planning system is described. It is shown how an effective corporate mission statement can be determined. The following elements of a corporate strategy are characterized: mission; strategic excellence positions; goals; functional objectives and strategies; corporate policies. |
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