search query: @author Kambly, O.A. / total: 2
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| Author: | Kambly, O.A. |
| Title: | Erfolg durch Einzigartigkeit Wie "Kambly" als mittelstandisches Unternehmen die europaische Herausforderung annimmt |
| Journal: | Marketing Journal
1990 : JUN/JUL, VOL. 23:3, p.244-248 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | The author, a member of a well known family enterprise himself, writes about the survival and future of family enterprises. There is an ideal size, it is always the tasks and the specific situations that decide it. Independence and concentration is decisive, an individual marketing strategy is important as well. |
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