search query: @author Krulis-Randa, J. / total: 2
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| Author: | Krulis-Randa, J. |
| Title: | Switzerland and Europe 1992- Strategy of an Outsider |
| Journal: | European Management Journal
1990 : MAR, VOL. 8, p.106-116 |
| Index terms: | EEC MARKET SHARE DEREGULATION |
| Language: | eng |
| Abstract: | EC'92 means creating the Internal European Market through deregulation and standardization. Though Switzerland has been the model for a United States of Europe, it can't join the EC Internal Market in 1992 for political and economic reasons. Most Swiss business firms are not suited for a huge market with mass marketing practices. Its strategy based on its " Success Model" is to dominate selected market segments in the world focusing on specialities with high value. |
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