search query: @author Fabris, G. / total: 2
reference: 1 / 2
« previous | next »
Author: | Fabris, G. |
Title: | Consumer studies: New perspectives |
Journal: | Marketing and Research Today
1990 : JUNE, VOL. 18,p.67-74 |
Index terms: | CONSUMER BEHAVIOUR SOCIAL SCIENCES SOCIAL CHANGE |
Language: | eng |
Abstract: | If consumption is regarded not just as an economic category but also from the point of view of social behaviour, market choices are revealed with a clarity experienced never before. Social science understands consumer behaviour in a matrix of Zeitgeist, economic and demographic changes, structurations, systems of values. |
« previous | next »
SCIMA