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Author: | Keith, J.E. Jackson, D.W. Crosby, L.A. |
Title: | Effects of alternative types of influence strategies under different channel dependence structures. |
Journal: | Journal of Marketing
1990 : JUL, VOL.54:3, P.30-41 |
Index terms: | DISTRIBUTION CHANNELS SCENARIOS STRATEGY INTERDEPENDENCY BEHAVIOURAL SCIENCE |
Language: | eng |
Abstract: |
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