search query: @author England, L. R. / total: 2
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| Author: | Ehrenberg, A. S. C. England, L. R. |
| Title: | Generalising a pricing effect. |
| Journal: | Journal of Industrial Economics
1990 : SEP, VOL. 39:1, p. 47-68 |
| Index terms: | PRICES BRANDS DEMAND FUNCTIONS |
| Language: | eng |
| Abstract: | In an extensive field-experiment with fast moving branded consumer goods, price elasticities were found to be much the same for different products or brands, for prices going up or coming down, at different speeds, and irrespective of the brands' previous pricing history. These results differ radically from the view that individual products and brands have their own distinct elasticities. The experiment was based on 12 fortnightly sales calls on a panel of almost 300 housewives, made up of five matched sub-samples of about 60 each. Some practical conclusions for future research are drawn. |
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