search query: @freeterm MARKETINGSTRATEGIE, QUALITÄTSPOLITIK, / total: 2
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| Author: | Parkinson, S. T. |
| Title: | Management update: marketing |
| Journal: | Journal of General Management
1987 : VOL. 13:1, p. 98-104 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, QUALITÄTSPOLITIK, KUNDENDIENST |
| Language: | eng |
| Abstract: | A number of contributions on quality management are discussed in this update. The concept of a 'technology-driven' firm as opposed to a product- or market-driven firm is explained and the need for a balance between all three is argued. The role of product quality in competitive strategy is also outlined and finally four strategies to improve the quality of services are suggested. |
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