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| Author: | Gordon, W. Corr, D. |
| Title: | The space between words: the application of a new model of communication to quantitative brand image measurement |
| Journal: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 409-434 |
| Index terms: | BRAND NAMES CONSUMER ATTITUDES PRODUCT IMAGE |
| Language: | eng |
| Abstract: |
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