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| Author: | Miniard, P. W. Bhatla, S. Rose, R. L. |
| Title: | On the formation and relationship of ad and brand attitudes: An experimental and causal analysis |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303 |
| Index terms: | ADVERTISING EFFECTIVENESS BRAND CHOICE CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
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