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| Author: | Pix, M. Zinn, B. |
| Title: | Mitarbeiter und Vertriebswege - notwendige Anpassung an Veranderungen (Employees and sales channels - necessary adaptation to changing circumstances) |
| Journal: | Betriebswirtschaftliche Blätter
1990 : VOL. 39:9, p. 382-387 |
| Index terms: | MARKETING CHANNELS |
| Language: | ger |
| Abstract: | Competition in the future will concern not products but c and service in general. The winners will be those institutions who have the personal endowments to tie the customers. The counter will have a decisive role in the implementation of concepts aiming at more intensive service of the customer. |
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