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| Author: | Koenig, J. |
| Title: | So erarbeiteten wir unsere Euro-Strategie Ein mittelstaendisches Unternehmen laesst sich in die Karten schauen |
| Journal: | Marketing Journal
1990 : OCT/NOV, VOL. 23:5, p.472-472 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | For the small and medium enterprises, which until now worked mainly in home-market Europe 92 is a great challenge. The author discusses this problem by means of introduction of a family enterprise, the ZEREX. Its Euro-strategy is to be reached in six phases. These are described. |
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