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| Author: | Appel, V. Weinstein, S. Weinstein, C. |
| Title: | Brain activity and recall of TV advertising. |
| Journal: | Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 7-15 |
| Index terms: | TELEVISION ADVERTISING PSYCHOLOGY |
| Language: | eng |
| Abstract: |
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