search query: @author Goodell, P. W. / total: 2
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| Author: | Martin, C. L. Goodell, P. W. |
| Title: | Historical, descriptive and strategic perspectives on the construct of product commitment. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:1, p. 53-60 |
| Index terms: | BRAND LOYALTY PRODUCT PREFERENCE MARKETING |
| Language: | eng |
| Abstract: |
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