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Author:Tschoegl, A.
Chwo-Ming, J.
Title:Gibrat's law in marketing: the case of liquor brand sales
Journal:International Journal of Research in Marketing
1990 : Vol. 7:4 p. 249-262
Index terms:MARKET SHARE
MATHEMATICAL MODELS
SPIRITS INDUSTRY
BRAND LOYALTY
Language:eng
Abstract:
SCIMA record nr: 88191
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