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| Author: | Ward, J.C. Reingen, P.H. |
| Title: | Sociocognitive Analysis of Group Decision Making among Consumers |
| Journal: | Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 245-262 |
| Index terms: | CONSULTANTS CONSUMER CHOICE CHOICE THEORY DECISION MAKING SOCIAL STRUCTURE GROUPS |
| Language: | eng |
| Abstract: |
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