search query: @author Schneider, V. / total: 2
reference: 2 / 2
« previous | next »
Author: | Schneider, V. |
Title: | Bevolkerungsentwicklung und Konsumguternachfrage in der Bundesrepublik (Population growth and consumer demand in FRG) |
Journal: | Marketing
1990 : VOL. 12:4, p. 272-278 |
Index terms: | DEMOGRAPHY CONSUMER DEMAND FEDERAL REPUBLIC OF GERMANY |
Language: | ger |
Abstract: | The main demographic trends in FRG are: a slight population growth, ageing of the population, rising importance of ethnic minorities and irregularities in demographic structure due to ageing baby boomers and immigration waves.Lessons for marketing: special supply for small- sized households and ethnic communities is needed and a revision of traditional life-cycle concept of market segmentation. |
« previous | next »
SCIMA