search query: @author Schreyogg, G. / total: 2
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| Author: | Schreyogg, G. |
| Title: | Unternehmenskultur in multinationalen Unternehmen (Corporate culture in multinational corporations) |
| Journal: | Betriebswirtschaftliche Forschung und Praxis
1990 : NR. 5, p. 379-390 |
| Index terms: | CORPORATE CULTURE MULTINATIONAL COMPANIES |
| Language: | ger |
| Abstract: | Corporate culture is the totality of thought patterns, value adherences, action paths used in a firm. Corporate culture is something relating to the collective. National and corporate culture are connected but different. Corporate culture is difficult to handle in the case of a multinational company where several national cultures are lurking in the background. There may be two strategies towards corporate culture in multinational companies, that of polycentrism and that of globalism. |
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